PR and Artificial Intelligence: the real competitive edge is still human
Among the three pillars of the CIPR Annual Report 2025 — continuous learning, responsible AI use, and professional ethics — bbrand explains why the real competitive edge in Public Relations remains human: critical thinking, trust, and authentic relationships.
The lead generation strategy behind the Mediterra Between case
How do you turn a B2B event into a lead generation system? The Mediterra Between case shows how bbrand managed the end-to-end launch of Mediterra DataCenters’ Between Partner Program: from the pre-event lead generation campaign to the on-site experience and bespoke Signature Cocktail Experience.
Tourism and AI: ChatGPT as the new travel advisor
From Google’s AI Overview to generative art projects in spas and museums: how communication is changing for art and tourism brands in the age of artificial intelligence, and why visibility today is earned — above all — through algorithms.
CEO Branding: standing out in the AI era and building recognisable leadership
In the age of artificial intelligence, standing out no longer depends solely on visibility, but on recognisability. Discover why CEO Branding has become a strategic asset for companies and leaders, and how to build authority through thought leadership, storytelling, and strategic communication
It’s Not Enough to Just Be There: The Real Value of B2B Events
How B2B events, gamification and experiential marketing are transforming networking and brand experience.
We are on PRNEWS.io
Our article, “Media Coverage, The Booster of Brand Authority in Fintech” has been published on PRNews.io.
bbrand recognised top PR Agencies
bbrand among the best PR agencies in Milan, awarded for innovative solutions and excellent service.
bbrand joins Constellation Global Network
bbrand joins Constellation Global Network, the network that brings together independent PR, digital communication and marketing agencies worldwide, as Italy’s partner agency. With a strong presence across Europe, America, Asia, Oceania, and Africa, Constellation Global Network represents a community of professionals that prioritises the exchange of knowledge and collaboration between independent communication agencies in order […]
Benedetta Ruggeri (CEO of bbrand) featured on StoryTime
Benedetta Ruggeri, CEO and Founder of bbrand, joined StoryTime to discuss the company’s vision, innovation-driven approach, and the future of strategic communication.
Sustainability and Digital Innovation: how technology can support a greener future
An insight into how digital transformation and emerging technologies can support sustainability, helping businesses reduce environmental impact and build a more responsible future.
Why CEO branding can get your business off the ground?
‘Like movie stars, which are a signal of the expected quality of a movie about to be released, CEOs serve as a signal of the performance expected of the company, for stakeholders’ Marc Fetscherin The value of a company is closely tied to the value of those who lead it. Communication is a very […]
Storytelling and Content Marketing: where to start?
There is a lot of talk about brand storytelling, but are you sure you know how it works and what it consists of? Storytelling is the first and foremost a discipline that involves the use of the principles of rhetoric and narratology: the act of storytelling, applied to corporate values, gives rise to storytelling management. […]