Why CEO branding can get your business off the ground?


‘Like movie stars, which are a signal of the expected quality of a movie about to be released, CEOs serve as a signal of the performance expected of the company, for stakeholders’ Marc Fetscherin   The value of a company is closely tied to the value of those who lead it. Communication is a very […]

Storytelling and Content Marketing: where to start?


There is a lot of talk about brand storytelling, but are you sure you know how it works and what it consists of? Storytelling is the first and foremost a discipline that involves the use of the principles of rhetoric and narratology: the act of storytelling, applied to corporate values, gives rise to storytelling management. […]

Tips how to get more followers on your business LinkedIn page

LinkedIn Tips - bblog

Nowadays, having a LinkedIn profile is a crucial point for your¬†marketing strategy. LinkedIn is the leading brand awareness platform for b2b products. It is the world’s largest professional community, with more than 750 million professional users who come to the platform to share ideas, conduct research, network, learn and grow their careers. This mindset and […]