bbrand signs partnership agreement with BUMERAN
Il 2021 inizia all’insegna dei cambiamenti per bbrand che sigla una partnership con l’agenzia spagnola BUMERAN.
The 5 guidelines to save companies in crisis situations
In the last decade, large companies, multinationals, merchant banks and other organisations have not been able to structure effective antibodies to cope with crisis situations. The bond of mutual trust between the various economic players has become a mandatory requirement for the economy today: to operate in modern society, a company must enjoy the total […]
Green Economy and Circular Economy
HOW DO TODAY’S MANAGERS MEET THE SUSTAINABILITY CHALLENGE?
B2B marketing and digital ethnography: the new frontiers
B2B marketing is evolving profoundly. The multitude of communication channels, devices, applications and the change in many values and expectations make the Customer Journey so complex that it has become an opportunity
Communicating sustainability
Time for Sustainable Development Goals The worsening of global environmental problems, from the very high presence of plastic in the oceans to global warming, not to mention waste disposal, is leading supranational bodies, companies and individual citizens to review their habits. THE VOICE OF THE INSTITUTIONS The UN has defined 17 Sustainable Development Goals to […]
Let’s Talk About: Community Management & Employer Branding
Social Media Management, Community Management and Influencer Marketing are services that are increasingly required by communication and strategic marketing consultancies such as ours, which support companies in defining their brand strategy and increasing brand awareness. Although these topics can be considered well-structured and consolidated in B2C market sectors, such as Fashion, Luxury, Design, but also […]
Unlock Creativity: 10 principles to unleash creativity in the digital age
From the creation of a name to the drafting of an article and a press release, creativity is the starting point. For those of us who work in the communications sector and are called upon to create content based on impactful ideas, creativity is the real starting point. How do you trigger the virtuous process […]
The expert’s view: Andrew Spannaus
On 4 May, the so-called ‘phase 2’ began in Italy, the deconfliction with the restart of most production activities. We at bbrand, who continued to work in the central months of the pandemic by adopting smartworking, are also asking ourselves some questions about the recovery, always looking positively at the challenges that the emergency situation […]
Agile communication: when ideas become business thanks to innovation
Agile, Lean Startup, Design Thinking: have you ever heard of them? Innovation Management methodologies are spreading rapidly: people are thinking of adopting them but are not always aware of their meaning and expected benefits. First of all, let’s take a brief look at what they consist of. Agile Agile was born in 2001 thanks to […]
Crisis communication and storytelling at the time of Covid19
Crisis communication ranging from new storytelling to digital solidarity: in this dramatic historical moment, brands are rediscovering human value and implementing social commitment initiatives to remain actively close to a country on its knees. “The world will change and each one of us will go back to making a difference”. This is how Renzo Rosso, […]
Benedetta Ruggeri, founder of bbrand, new FERPI member
Benedetta Ruggeri, as founder of bbrand, joins the Ferpi community of expert Italian communicators. Professionalism and experience together to offer the best to our clients. Read the full article.
The value of Made in Italy
In order to support the brand Italy in our country, BBRAND proposes to follow the 360° communication on behalf of international companies coming to Italy. How? By offering its services, on the strength of its experience and professionalism rooted in the field of Communication and Marketing. Thanks to its activities, BBRAND wants to contribute to […]
