The challenge

Phargentis, a pharmaceutical company specialized in generics based in Switzerland, launched a tender for the strategic repositioning of the company, a project which, among its various phases, involved rebranding and redefining the corporate image on all communication channels (website, social media, sales tool kit, etc.).

The solution

Among the companies invited, bbrand won the development of the corporate identity (logo production, brand naming, creation of institutional communication materials, etc.). The creative talent of bbrand was rewarded for its ability to bring a touch of cross-sectoral innovation to the Health & Pharma world.

Results

The pay-off ‘Energy in motion’, invented by bbrand, gained great success at the international industry events where the company was present. Moreover, the new Phargentis corporate image determines the restyling of the company’s presence on social media (LinkedIn).