The challenge

IDA, the first nonprofit association that brings together Data Center builders and operators in Italy, needed to build its market positioning, working on the variables of brand awareness and visibility. The challenge was to create from scratch and grow the association’s brand, accrediting itself with media audiences and technology industry stakeholders.

The solution

bbrand, as the association’s communication agency, operates at 360° beginning with the conception and definition of IDA’s Brand Identity, working on the association’s social communication and storytelling.

bbrand is responsible for creating the IDA website and opening the LinkedIn channel, which becomes the collector of a steadily growing industry community. 

As Press Office and Media Relations, bbrand maintains valuable relationships with all the main national newspapers, managing to obtain first-rate interviews and to accredit the figure of the President of IDA as the top ambassador in the Data Center field in Italy.

bbrand is also in charge of the organization of all the association’s owned events and the selection and major third-party events on a European scale in which the association participates as Partner and speaker.

The results

Thanks to the activities and initiatives carried out by bbrand, IDA – Italian Datacenter Association is now widely recognized and positioned in the market thanks to its presence in:

• online and offline media
• social media
• web site
• third party trade and owned events