Strategy, PR & Influence, Digital Marketing
Technology & ICT

The challenge

General Computer Italia (GCI), an Italian ICT company, known as a ‘Service Factory’, with over 20 years of experience in providing Multibrand Post-warranty services and offices in Milan and Rome, launched a tender for its strategic repositioning as a Group. The company needed a flexible Partner, with a proven track record in technology, to define a five-year Marketing & Communication plan to achieve valuable quantitative and qualitative targets.

The solution

bbrand won the tender thanks to two key factors:

  • • the know-how gained during the previous repositioning mission conducted for IFM Infomaster, the Italian leader in the production of advanced communications solutions
  • • the ability to be the single point of reference not only for the creationn but also for the execution of the strategic plan in all operational aspects.


bbrand confirms its role as a unique Point of Communication able to accompany the evolution of General Computer Italia (GCI) over the years, which today presents itself on the market with a 360-degree offer for IT infrastructure: projects, maintenance and distribution of innovative products and solutions. The bbrand’s work is very wide-ranging and embraces all the aspects of Marketing (Customer Retention, Lead Generation), PR and Media Relations, event and social media management and Institutional Communication (CSR programmes, Employer Branding…). Among the most striking results achieved, there are the national prizes, such as the ‘Premio Impresa e Lavoro 2019’ awarded by the Chamber of Commerce of Milan Monza Brianza Lodi and the ‘Premio della Crescita 2019’, as well as the inclusion in the TOP 100 software services companies in Italy, the list defined by IDC for the magazine DATAMANAGER.