Equinix
COMPANY
Equinix
SERVICE
Strategy
SECTOR
Technology & ICT

The challenge

Equinix, an American multinational company which – with its 200 data centres in 24 countries on five continents – is the world’s leading provider of digital infrastructure, needed a Marketing & Communication Partner in Italy able to support, at local level, the International Marketing Department in launching the business in Italy.

The solution

Among the companies in short list, bbrand was able to stand out for its more than ten-year knowledge of the ICT market in Italy and its know-how in the B2B Marketing & Communication field, taking charge of the organisation of local events.

Results

In 2019 bbrand organized the launch events for the new offices in Italy and the multinational’s participation in the main trade fairs in Italy. In the Covid-19 phase, bbrand created for Equinix and then promoted the ‘Virtual Cio Coffee’ digital event format, a round table discussion for a limited number of stakeholders on key technology issues belonging to differen business sectors, from the most to the least affected by the emergency.