The challenge

Creditsafe, the world’s most widely used provider of online business reports, enters the Italian market in 2013 and relies on bbrand for its Marketing & Communication plan.

The solution

bbrand supports the Marketing department based in the UK and deals with the implementation of the Marketing & Communication plan focusing on: Corporate Branding, Media Relations & PR, Digital Marketing & Lead Generation, Network building and development of partnerships with industry associations.

Results

bbrand succeeds in launching Creditsafe in a highly competitive market with a three-year strategic plan of integrated communication that ensures the multinational company wide-ranging media coverage and the development of a network of alliances that over the years prove to be key to brand reputation building. bbrand follows all the events, from the inauguration to the open days, that were organized together with national and local institutions to build Creditsafe reputation both at a political and social level.