The challenge

BauWatch, a Dutch company that is the market leader in Europe in the field of security technology (SecTech), needed a Communication Partner to help it become known by the Italian market and to build its Brand Awareness in the national media.

The solution

bbrand becomes BauWatch’s Press and PR Office and is responsible for launching the company in the Italian market through a PR & Media Relations activity that has enabled BauWatch to be positioned as a ‘though leader’ in Construction , Building & Security 

The results

In one year, bbrand builds the company’s brand awareness and reputation in Italy from the ground up through an integrated communication plan that focuses on:  visibility in B2B business and trade media participation in fairs/events (such as MADE Expo) with targeted speaking opportunities.

The reach achieved through media coverage also grows progressively thanks to the positioning activities of BauWatch’s spokepeople as accredited voices in Security .