The challenge

Automation Anywhere, an American multinational leader in Robotic Process Automation (RPA), which develops automation software to manage and scale business processes, approached bbrand to organise a series of lead generation events aimed at presenting suites of solutions for digital workforce.

The solution

bbrand took care of the implementation of the events (invitation, website, social media) together with media and public relations. Among the main activities carried out, there are Social Media Marketing campaigns (LinkedIn, Facebook) to promote registrations and reach the target audience.

Results

Thanks to the integrated Marketing & Communication plan designed around the event, Automation Anywhere came into contact with a list of selected prospects who, within a six-month period, became customers.