COMPANY
Agicap
SERVICE
PR & Influence
SECTOR
Finance

The challenge

Agicap is a fintech company that has revolutionized cash flow management for small and medium‑sized enterprises. Founded in France in 2016, the company developed a platform that centralizes real‑time financial data, simplifying cash flow management for more than 6,000 clients across Europe. The main challenge in Italy was to introduce the brand into a highly competitive market, building visibility, credibility, and recognition among business, financial, tech, and SME‑focused media. The goal was to position Agicap as an authoritative voice on topics such as cash‑flow visibility, financial planning, and the digitalization of financial management for Italian SMEs.

The solution

bbrand supported Agicap with a structured and ongoing PR strategy to build the brand’s presence in Italy from the ground up. Activities focused on developing clear storytelling, managing corporate and product communications, and elevating the company’s spokespeople as experts in cash flow management and financial automation. Media relations efforts, combined with proactive newsjacking and data‑driven PR initiatives, enabled Agicap to enter major conversations around digitalization and financial control for SMEs, progressively strengthening the brand’s reputation in the Italian market.

Results

Over the course of the collaboration, Agicap evolved from a new market entrant into a reliable point of reference for Italian media covering financial and fintech topics. The results achieved include:

  • 120 media mentions across Tier‑1 financial and fintech outlets, online and print
  • Opportunity to See of over 4 million readers
  • Advertising Value Equivalency exceeding €334,000
  • Consistent coverage across business, finance, tech, and SME publications
  • Strong editorial presence on key topics such as cash‑flow visibility, financial planning tools, and the digitalization of financial operations for SMEs

Thanks to the PR strategy developed by bbrand, Agicap strengthened its reputation in the Italian market, supporting the brand’s commercial goals, expanding its visibility, and accelerating its growth as a leading fintech player for small and medium‑sized enterprises.