PR and Artificial Intelligence: the real competitive edge is still human
Among the three pillars of the CIPR Annual Report 2025 — continuous learning, responsible AI use, and professional ethics — bbrand explains why the real competitive edge in Public Relations remains human: critical thinking, trust, and authentic relationships.
bbrand joins Constellation Global Network
bbrand joins Constellation Global Network, the network that brings together independent PR, digital communication and marketing agencies worldwide, as Italy’s partner agency. With a strong presence across Europe, America, Asia, Oceania, and Africa, Constellation Global Network represents a community of professionals that prioritises the exchange of knowledge and collaboration between independent communication agencies in order […]
Benedetta Ruggeri (CEO of bbrand) featured on StoryTime
Benedetta Ruggeri, CEO and Founder of bbrand, joined StoryTime to discuss the company’s vision, innovation-driven approach, and the future of strategic communication.