Nowadays, having a LinkedIn profile is a crucial part of any marketing strategy. LinkedIn is the leading brand awareness platform for B2B products and the world’s largest professional community, with more than 750 million professionals using the platform to share ideas, conduct research, network, learn and grow their careers.
This mindset and user intent are exactly what make LinkedIn such a powerful channel for B2B marketers. It offers a unique opportunity to reach decision-makers, influencers and professionals through branded content.
Want to Grow Your LinkedIn Follower Base? Here Are a Few Tips to Get Started
Below, you’ll find some useful tips to help you grow your audience and, as a result, generate more leads.
Before applying these suggestions, think carefully about who will read your posts and what value they will gain from them. Before developing your LinkedIn marketing strategy, define your objectives clearly: do you want to generate leads or increase brand awareness?
Once you have a clear understanding of your target audience and the message you want to communicate, you can start applying the recommendations below. They will help strengthen and grow your LinkedIn presence.
1. Everything Starts with Content
When writing an article or post, put yourself in the shoes of your ideal customer: what would they want to read? Which type of content do they engage with most? What problems could you help them solve?
LinkedIn is considered a reliable and authoritative platform by Google, meaning your articles and posts have a greater chance of appearing on the first page of search results.
Creating content people genuinely want to interact with is essential. Two of the most effective trends include:
- publishing poll posts where users can vote — a great opportunity to learn more about your audience by asking questions that are also relevant to your business;
- encouraging people to leave comments and share their opinions.
Video is currently the most popular type of content on LinkedIn.
Create videos where you talk about your products and your company — they can also serve as testimonials for your customers. Make sure to add subtitles to every video, as users are not always able to watch content with sound on. Subtitles help viewers immediately understand what the video is about.
Video content is essential for increasing engagement. The more involved people feel with your content, the more potential clients you can reach.
2. Don’t Be Shy — Be Social
LinkedIn is built around connections.
Invite people from your personal profile to follow your company page. Use LinkedIn’s search panel to find your target audience — it’s a simple yet powerful tool.
Looking for marketing directors in small and medium-sized businesses? Type “Marketing Director” into the search bar and use filters to make your search even more specific, such as industry, language and more.
Send connection requests and explain how you could provide value.
3. Engage in Industry Groups
Another effective way to increase your followers is by actively participating in niche groups.
Find groups where your target audience exchanges updates and insights, and don’t hesitate to comment or publish posts. Demonstrate your expertise and promote your services through the value you provide.
For example, you could join a group where marketers share their experiences and contribute comments showing how your tool or service could help solve their challenges.
4. Involve Your Team
Notify everyone — especially your team — whenever a new post is published on your company page to increase interaction and visibility.
If one of your employees likes or engages with a post, people within their network will also see that activity, helping expand your reach organically.
– Article by Karina Demidova