Why choose CEO Branding/Executive Branding?
The value of a company is closely tied to the value of the person leading it. Communicating is a very important part of a CEO’s job. It is often thought to be an extra activity, but today’s successful leaders are increasingly measured by their ability to influence target audiences. We are accustomed to evaluate a manager based on economic indicators without considering that the performance of a company can actually improve thanks to the trust and respect that the leader of an organization manages to obtain in a multistakeholder perspective. Investing in CEO Branding today is a fundamental strategic choice to foster company growth.
We help Top Managers in positioning personal and corporate branding
15 years of experience
We have proven expertise in corporate strategy, PR & Media Relations, internal leadership and branding.
Multifunctional team of professionals
We are able to accompany, step by step CEOs and top executives in the process of building their identity.
Structured Methodology
We know how to combine personal branding with corporate strategies to position CEOs in a manner consistent with the corporate image.
Our Services
We have a wide range of high value-added services
to design your branding with a made-to-measure approach.
ANALYSIS OF CURRENT BRAND POSITIONING
Mapping of the CEO’s image profile in terms of reputation and visibility
Benchmarking, Competitor Analysis through a combination of media coverage and web listening systems
BRANDING STRATEGY CREATION
Personal Branding strategy elaboration
Definition of Storytelling and Leadership empowerment plan
DEVELOPMENT OF THE INTEGRATED ACTION PLAN
Content plan definition and content production (vision articles, posts, pitches…)
Creation, development and feeding of social channels LinkedIn and Twitter
PR, Media Relations: preparation of interviews, media training, preparation of speeches in events and speaking platforms or key-meetings with financial analysts, investors and crucial interlocutors for the expansion of the company
What will you get specifically?
- Current Brand Analysis
We will analyze your brand's current position, your activity in the media space and social media. We'll do a state-of-the-art mapping of your branding as a starting point for your brand development.
- Personal Branding strategy
We will develop an integrated strategy, starting with the analysis of the requirements gathered in the analysis study, to achieve the set objectives.
- Integrated action plan
We will promote your personal brand in the media that are relevant to your business through the creation of an action plan with customized content for each communication channel.
