B2B marketing and digital ethnography: the new frontiers
B2B marketing is evolving profoundly. The multitude of communication channels, devices, applications and the change in many values and expectations make the Customer Journey so complex that it has become an opportunity
Crisis communication and storytelling at the time of Covid19
Crisis communication ranging from new storytelling to digital solidarity: in this dramatic historical moment, brands are rediscovering human value and implementing social commitment initiatives to remain actively close to a country on its knees. “The world will change and each one of us will go back to making a difference”. This is how Renzo Rosso, […]
