The impact of AI on PR strategies

PR + IA = Futuro

AI is not a threat for PR, but an opportunity to redefine them. Today every area of PR is deeply influenced by the impact of machine learning models.

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Media Coverrage

Our article, “Media Coverage, The Booster of Brand Authority in Fintech” has been published on PRNews.io.

Podcasts, the new voice of business

The podcast market in Italy boasts over 7 million monthly listeners, with a growth trend of 217% in the last 4 years. Over 64% of podcast users positively remember having listened to an advertising message and over 50% take an action towards the brand. It is therefore a new media that offers infinite communication potential […]