The challenge

Stampa Estera, Sezione Alta Italia, the association that brings together more than 100 journalists from 118 newspapers in 25 different countries, every year organises the Italian Communication Festival, the most important communication event in Italy. The association’s wish was to identify a Partner able for the efficient and effective event’s Marketing and Communication activities centralization.

The solution

bbrand won the tender thanks to its all-round expertise in PR & Media Relations and its business-oriented approach. bbrand takes charge not only of organising every aspect of the event (invitations, web site, social media, logistics and set-up…) and the Press Office and PR, but also of fundraising and the search for sponsorships. bbrand offers a complete suite of services covering all the client’s needs.

Results

The 2018 edition of the Festival, held at Villa Necchi Campiglio, reached a record number of participants: 600 guests including entrepreneurs, journalists, CEOs, diplomats and remarkable people from the Italian economic and political system. This event became an extarordinary lobbying and networking event.