The challenge

Digital Health Summit, the most prestigious Italian event on Digital Health, born in 2015, was looking for a reliable, competent and flexible reference point for Press Office, PR and digital and traditional Media Relations. A sounding board that would cover the national and sector generalist media outlets.

The solution

bbrand became the official Press Office of the event and followed all the editions of the summit, following the evolution of the format over the years, from offline to 100% digital because of Covid-19.bbrand followed communication on social media (LinkedIn, Twitter, Facebook…), signed media partnerships at a national scale and ensured valuable media coverage on the main Italian TV and newspapers.

Results

Thanks to PR & Media Relations of bbrand, Digital Health Summit has become a brand. The results speak for themselves: 45 articles published in newspapers and magazines (Il Sole 24 Ore, Repubblica Affari e Finanza, La Stampa, Forbes, Economy…), several interviews with national public and private TV channles (RAI, Sky…), development of media partnerships with generalist and vertical publishers (Notizie.it, Digitalic, Pazienti.it…). The popularity of Digital Health Summit’s owned Social Media is definitively recognised thanks to the building of a community of key opinion leaders who follow the event.