The challenge

Cahra by Simonelli, an international company with headquarters in France, which operates in transition management, relies on bbrand to define and implement the strategy for the launch of the Cahra method in Italy.

The solution

THE SOLUTION bbrand became the Marketing and Communication Partner of Cahra by Simonelli, dealing with Media Relations, Communication, as well as events and Social Media Marketing activities.

Results

The role of bbrand is all-round: it supports the start-up of the business in Italy, taking care, in the delicate phase of Covid-19, of innovative event formats, from hybrid Press Conferences to digital training events, and developing a targeted and effective Digital Strategy. Particularly significant is the Content Marketing activity, which involves a substantial production of content optimised for the website and Social Media, becoming models of inspiration for the market.