Wolters Kluver Health

The challenge

Wolters Kluwer Health is a global leader in clinical information solutions, decision support, and workflow management for healthcare professionals and institutions. The company provides innovative tools to improve care quality, reduce risks, and optimize processes, through platforms that integrate scientific content, technology, and analytics. Despite its strong international reputation, in Italy the challenge was to strengthen brand visibility and communicate the value of its solutions in a complex and constantly evolving healthcare landscape. PR activities required a strategic approach to gain access to top-tier trade and general media, positioning Wolters Kluwer Health as an authoritative voice in the debate on digital transformation in healthcare.

The solution

bbrand became Wolters Kluwer Health’s PR and Media Relations partner in Italy, with the goal of consolidating the brand’s positioning and expanding its media presence. The mission included managing corporate and product communications, supporting key milestone announcements, and identifying visibility opportunities for the company’s spokespeople through interviews, articles, and participation in high-profile events in the healthcare and technology sectors.

The results

Throughout the collaboration, bbrand secured significant media coverage in leading healthcare and business outlets, including Corriere della Sera, La Repubblica, Il Sole 24 Ore Sanità, Sanità Digitale, and other top-tier general media. Among the most notable achievements: managing PR for the launch of new digital solutions for clinical decision support, organizing interviews with company executives, and facilitating participation in national conferences on digital healthcare. These activities helped reinforce Wolters Kluwer Health’s perception as a strategic partner for innovation in the healthcare sector.