The Challenge

To position Mediterra as a new player in the European Data Center market, building its brand and reputation from scratch while supporting its expansion from Italy (Rome) to Southern Europe, including Spain and Portugal. The company needed a credible, distinctive communication strategy that could be adapted and scaled across the countries where Mediterra is establishing a presence.

We developed a tailored, fully integrated communication strategy, starting with the creation of a strong visual identity. The logo, payoff, and all communication materials were designed to reflect the brand’s core values: technological innovation, sustainability, and deep Mediterranean roots. Key assets we delivered included its official LinkedIn page.

Corriere della Sera, Il Sole 24 Ore, Milano Finanza, Wired, Economy, and other leading publications in the national media landscape.

To further strengthen local presence and brand perception, we organized launch and networking events, creating touchpoints with key sector stakeholders and the press. Lastly, we designed a full office restyling to ensure consistency and professionalism, creating a space that reflects the identity, vision, and values of Mediterra Data Centers.

All of these activities were coordinated to ensure effective, coherent positioning in Italy and to support the company’s ongoing expansion across Southern Europe.

The results

Mediterra was successfully launched as an innovative and trustworthy player in the Italian data center landscape, planting the first seeds for its growth in Southern European markets. Media exposure, brand recognition, and stakeholder engagement significantly accelerated its growth trajectory and reinforced its positioning across Southern Europe.