{"id":379,"date":"2021-02-15T00:16:07","date_gmt":"2021-02-15T00:16:07","guid":{"rendered":"https:\/\/benedettar.sg-host.com\/work\/gci\/"},"modified":"2025-08-26T08:47:12","modified_gmt":"2025-08-26T08:47:12","slug":"gci","status":"publish","type":"work","link":"https:\/\/bbrand.biz\/en\/work\/gci\/","title":{"rendered":"GCI"},"content":{"rendered":"<h2 class=\"red\">The challenge<\/h2>\n<p>General Computer Italia (GCI), an Italian ICT company, known as a &#8216;Service Factory&#8217;, with over 20 years of experience in providing Multibrand Post-warranty services and offices in Milan and Rome, launched a tender for its strategic repositioning as a Group. The company needed a flexible Partner, with a proven track record in technology, to define a five-year Marketing &amp; Communication plan to achieve valuable quantitative and qualitative targets.<\/p>\n<h2 class=\"red\">The solution<\/h2>\n<p>bbrand won the tender thanks to two key factors:<\/p>\n<ul>\n<li>\u2022 the know-how gained during the previous repositioning mission conducted for IFM Infomaster, the Italian leader in the production of advanced communications solutions<\/li>\n<li>\u2022 the ability <strong>to be the single point of reference not only for the creationn but also for the execution of the strategic plan in all operational aspects.<\/strong><\/li>\n<\/ul>\n<h2 class=\"red\">Results<\/h2>\n<p><strong>bbrand confirms its role as a unique Point of Communication able to accompany the evolution of General Computer Italia (GCI)<\/strong> over the years, which today presents itself on the market with a 360-degree offer for IT infrastructure: projects, maintenance and distribution of innovative products and solutions. The bbrand&#8217;s work is very wide-ranging and embraces all the aspects of Marketing (Customer Retention, Lead Generation), PR and Media Relations, event and social media management and Institutional Communication (CSR programmes, Employer Branding&#8230;). Among the most striking results achieved, there are the national prizes, such as the &#8216;Premio Impresa e Lavoro 2019&#8217; awarded by the Chamber of Commerce of Milan Monza Brianza Lodi and the &#8216;Premio della Crescita 2019&#8217;, as well as the inclusion in the TOP 100 software services companies in Italy, the list defined by IDC for the magazine DATAMANAGER.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Computer Italia (GCI), an Italian ICT company with over 20 years of experience in providing Multibrand Post-warranty services and offices in Milan and Rome, launched a tender for its strategic repositioning as a Group.<\/p>\n","protected":false},"featured_media":380,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[36,35,37],"class_list":["post-379","work","type-work","status-publish","has-post-thumbnail","hentry","tag-digital-marketing-en","tag-pr-influence-en","tag-strategy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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