{"id":375,"date":"2021-02-15T00:17:44","date_gmt":"2021-02-15T00:17:44","guid":{"rendered":"https:\/\/benedettar.sg-host.com\/work\/equinix\/"},"modified":"2025-08-26T08:48:38","modified_gmt":"2025-08-26T08:48:38","slug":"equinix","status":"publish","type":"work","link":"https:\/\/bbrand.biz\/en\/work\/equinix\/","title":{"rendered":"Equinix"},"content":{"rendered":"<h2 class=\"red\">The challenge<\/h2>\n<p><strong>Equinix<\/strong>, an American multinational company which &#8211; with its 200 data centres in 24 countries on five continents &#8211; is the world&#8217;s leading provider of digital infrastructure, needed a Marketing &amp; Communication Partner in Italy able to support, at local level, the International Marketing Department in launching the business in Italy.<\/p>\n<h2 class=\"red\">The solution<\/h2>\n<p>Among the companies in short list, bbrand was able to stand out for its more than ten-year knowledge of the ICT market in Italy and its know-how in the B2B Marketing &amp; Communication field, taking charge of the organisation of local events.<\/p>\n<p>&#8220;<em>We chose to work with bbrand because of their flexibility to work across a long list of marketing services: events, communication, translations, graphical design, market research and project management. bbrand is a true, reliable marketing partner with a profound knowledge of the Italian market. We will continue rely on their services and support.&#8221;<\/em><\/p>\n<p><strong>Roberto Cazzetta, Marketing Director Switzerland &amp; Italy<\/strong><\/p>\n<h2 class=\"red\">Results<\/h2>\n<p>In 2019 bbrand organized the launch events for the new offices in Italy and the multinational&#8217;s participation in the main trade fairs in Italy. 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