{"id":371,"date":"2021-02-15T00:19:11","date_gmt":"2021-02-15T00:19:11","guid":{"rendered":"https:\/\/benedettar.sg-host.com\/work\/digital-health-summit\/"},"modified":"2025-08-26T08:50:13","modified_gmt":"2025-08-26T08:50:13","slug":"digital-health-summit","status":"publish","type":"work","link":"https:\/\/bbrand.biz\/en\/work\/digital-health-summit\/","title":{"rendered":"Digital Health Summit"},"content":{"rendered":"<h2 class=\"red\">The challenge<\/h2>\n<p><strong>Digital Health Summit<\/strong>, the most prestigious Italian event on Digital Health, born in 2015, was looking for a reliable, competent and flexible reference point for Press Office, PR and digital and traditional Media Relations. A sounding board that would cover the national and sector generalist media outlets.<\/p>\n<h2 class=\"red\">The solution<\/h2>\n<p><strong>bbrand became the official Press Office of the event and followed all the editions of the summit, following the evolution of the format over the years, from offline to 100% digital because of Covid-19.<\/strong>bbrand followed communication on social media (LinkedIn, Twitter, Facebook&#8230;), signed media partnerships at a national scale and ensured valuable media coverage on the main Italian TV and newspapers.<\/p>\n<h2 class=\"red\">Results<\/h2>\n<p><strong>Thanks to PR &amp; Media Relations of bbrand, Digital Health Summit has become a brand.<\/strong> The results speak for themselves: 45 articles published in newspapers and magazines (Il Sole 24 Ore, Repubblica Affari e Finanza, La Stampa, Forbes, Economy&#8230;), several interviews with national public and private TV channles (RAI, Sky&#8230;), development of media partnerships with generalist and vertical publishers (Notizie.it, Digitalic, Pazienti.it&#8230;). The popularity of Digital Health Summit&#8217;s owned Social Media is definitively recognised thanks to the building of a community of key opinion leaders who follow the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Health Summit, was looking for a reliable, competent and flexible reference point for Press Office, PR and digital and traditional Media Relations.<\/p>\n","protected":false},"featured_media":372,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[35],"class_list":["post-371","work","type-work","status-publish","has-post-thumbnail","hentry","tag-pr-influence-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Health Summit - BBrand<\/title>\n<meta name=\"description\" content=\"bbrand drives PR and media strategy for Digital Health Summit, securing top-tier coverage and building a strong social media community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbrand.biz\/en\/work\/digital-health-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Health Summit - 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