{"id":2719,"date":"2024-08-01T09:21:18","date_gmt":"2024-08-01T09:21:18","guid":{"rendered":"https:\/\/bbrand.biz\/?post_type=work&#038;p=2719"},"modified":"2026-03-20T15:26:20","modified_gmt":"2026-03-20T15:26:20","slug":"bauwatch","status":"publish","type":"work","link":"https:\/\/bbrand.biz\/en\/work\/bauwatch\/","title":{"rendered":"BauWatch"},"content":{"rendered":"<h2 class=\"red\">The challenge<\/h2>\n<p><b>BauWatch<\/b><span style=\"font-weight: 400;\">, a Dutch company that is the market leader in Europe in the field of security technology (SecTech), needed a Communication Partner to help it become known by the Italian market and to build its Brand Awareness in the national media.<\/span><\/p>\n<h2 class=\"red\">The solution<\/h2>\n<p><span style=\"font-weight: 400;\">bbrand becomes BauWatch&#8217;s Press and PR Office and is responsible for launching the company in the Italian market through a PR &amp; Media Relations activity that has enabled BauWatch to be positioned as a &#8216;though leader&#8217; in Construction , Building &amp; Security\u00a0<\/span><\/p>\n<h2 class=\"red\">The results<\/h2>\n<p><span style=\"font-weight: 400;\">In one year, bbrand builds the company&#8217;s brand awareness and reputation in Italy from the ground up through an integrated communication plan that focuses on:\u00a0 <\/span><span style=\"font-weight: 400;\">visibility in B2B business and trade media\u00a0<\/span><span style=\"font-weight: 400;\">participation in fairs\/events (such as MADE Expo) with targeted speaking opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nThe reach achieved through media coverage also grows progressively thanks to the positioning activities of BauWatch&#8217;s spokepeople as accredited voices in Security.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BauWatch is the European leader in mobile surveillance for construction sites. 6,000 towers, 40,000 properties, 25,000 clients in 6 countries.<\/p>\n","protected":false},"featured_media":2724,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[35],"class_list":["post-2719","work","type-work","status-publish","has-post-thumbnail","hentry","tag-pr-influence-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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