{"id":3483,"date":"2025-08-06T13:56:40","date_gmt":"2025-08-06T13:56:40","guid":{"rendered":"https:\/\/bbrand.biz\/?p=3483"},"modified":"2026-07-13T13:05:50","modified_gmt":"2026-07-13T13:05:50","slug":"artificial-intelligence-new-frontier-communication-art-tourism","status":"publish","type":"post","link":"https:\/\/bbrand.biz\/en\/artificial-intelligence-new-frontier-communication-art-tourism\/","title":{"rendered":"Tourism and AI: ChatGPT as the new travel advisor"},"content":{"rendered":"<p><span data-contrast=\"auto\">For more than two decades, cultural and tourism brands have built their <strong>visibility<\/strong> around a familiar script: <strong>search engines, trade press, social media, influencers.<\/strong> That script is being rewritten.\u00a0More and more\u00a0people now turn to <strong>generative AI platforms<\/strong>\u00a0for inspiration, information and travel ideas, instead of scrolling through dozens of search results. At the same time, <strong>inside museums, exhibitions and destinations, AI has moved from the back office to the heart of the experience:<\/strong> a new way to tell stories, create emotional impact, and to generate the very conversation that will later feed those same platforms.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These are two faces of the same transformation, and anyone working in communication and PR for art and tourism can no longer afford to look at only one of them.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #e60202;\"><b>It&#8217;s\u00a0not about keywords anymore<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\"><strong>Travelers no longer browse infinite links and compare reviews:<\/strong> they ask ChatGPT, Claude or Gemini a question and act on the single answer they get back. <\/span><\/p>\n<p>This shift is confirmed by the growing use of <strong>Google&#8217;s AI Overviews<\/strong> \u2014 AI-generated summaries that appear above traditional search results. They currently reach <a href=\"https:\/\/blog.google\/company-news\/inside-google\/message-ceo\/alphabet-earnings-q2-2025\/\">over 2 billion users every month<\/a>, up from 1.5 billion last quarter, a trend that should worry tourist destinations of every kind. The risk is real: according to a recent <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/revpargenius.com\/insights\/hotels-invisible-ai-search-2026\">RevPARgenius report<\/a>, 94% of hotels never appear among the properties recommended by generative AI. If a business \u2014 whether a hospitality venue or a cultural institution \u2014 isn&#8217;t understood and cited by these systems, it simply disappears from the traveler&#8217;s radar, no matter how solid its traditional SEO might be.<\/p>\n<h2><span style=\"color: #e60202;\"><b>AI as a storyteller<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Beyond discovery, <strong>AI is also reshaping what happens once visitors arrive<\/strong> \u2014 turning a visit into an experience worth talking about. Two recent projects show what that looks like in practice.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At\u00a0<\/span><span data-contrast=\"none\">Il Vittoriale degli Italiani<\/span><span data-contrast=\"auto\">, <strong>the lakeside house-museum of poet Gabriele D\u2019Annunzio on Lake Garda,<\/strong> visitors can hold a conversation with\u00a0<strong>AVaDa, a 3D AI avatar of the writer<\/strong> trained on his works and personal archives, complete with restored voice and period dress. The project, launched in 2025, is still evolving \u2014 the museum recently unveiled an updated version of the hologram.\u00a0It\u2019s\u00a0a clear example of a cultural destination turning the AI experience itself into a reason to visit, and into a story worth sharing.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The other unfolds inside a heritage building: at Terme Berzieri by QC Terme, <strong>an Art Deco jewel in Salsomaggiore housing frescoes by Giuseppe Moroni and decorations by Galileo Chini,<\/strong> design studio <\/span><span data-contrast=\"none\">Dotdotdot<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">used open-source generative AI to let guests see their own face woven into the historic frescoes, processing everything locally for privacy and sustainability, and deliberately broadening the represented identities beyond the original iconography. In both cases, AI\u00a0wasn&#8217;t\u00a0a gimmick \u2014 it was a storytelling device that generated press coverage no traditional installation could have earned on its own.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #e60202;\"><b>Where bbrand comes in<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Standing out in this landscape takes more than a technology update. <strong>It takes a communication strategy built for a world where visibility is earned twice: first with people, then with the algorithms<\/strong> that increasingly shape what they discover. At\u00a0<a href=\"https:\/\/bbrand.biz\/en\/about-us\/\">bbrand<\/a>\u00a0we work with cultural and tourism brands to do exactly that \u2014 <strong>from building the editorial authority<\/strong> that makes AI platforms trust and cite a brand, <strong>to designing the kind of experiences that give people something to talk about long after the visit is over.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p>Want to know how we can help? <a href=\"https:\/\/bbrand.biz\/en\/contacts\/\">Reach out for a consultation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Google&#8217;s AI Overview to generative art projects in spas and museums: how communication is changing for art and tourism brands in the age of artificial intelligence, and why visibility today is earned \u2014 above all \u2014 through algorithms.<\/p>\n","protected":false},"author":2,"featured_media":3489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[113],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-pr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism and AI: ChatGPT as the New Travel Advisor | bbrand<\/title>\n<meta name=\"description\" content=\"AI is changing how travel and cultural brands are discovered and experienced. 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