{"id":1844,"date":"2021-08-06T15:53:30","date_gmt":"2021-08-06T15:53:30","guid":{"rendered":"https:\/\/bbrand.biz\/?page_id=1844"},"modified":"2025-08-26T11:19:42","modified_gmt":"2025-08-26T11:19:42","slug":"marketing-communication-advisory","status":"publish","type":"page","link":"https:\/\/bbrand.biz\/en\/services\/marketing-communication-advisory\/","title":{"rendered":"Marketing &#038; Communication Advisory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1844\" class=\"elementor elementor-1844 elementor-1674\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ced1ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ced1ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-306276a\" data-id=\"306276a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee497d3 elementor-widget elementor-widget-image\" data-id=\"ee497d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY.jpg\" class=\"attachment-full size-full wp-image-1695 lazyload\" alt=\"MARKETING &amp; COMMUNICATION ADVISORY FOR YOUR STRATEGY\" data-srcset=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY.jpg 1800w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-300x150.jpg 300w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-1024x512.jpg 1024w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-768x384.jpg 768w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-1536x768.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><noscript><img decoding=\"async\" width=\"1800\" height=\"900\" src=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY.jpg\" class=\"attachment-full size-full wp-image-1695 lazyload\" alt=\"MARKETING &amp; COMMUNICATION ADVISORY FOR YOUR STRATEGY\" srcset=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY.jpg 1800w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-300x150.jpg 300w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-1024x512.jpg 1024w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-768x384.jpg 768w, https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/MARKETING-COMMUNICATION-ADVISORY-FOR-YOUR-STRATEGY-1536x768.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305c9ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"305c9ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56fab6f\" data-id=\"56fab6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b4498 elementor-widget elementor-widget-heading\" data-id=\"04b4498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing &amp; Communication Advisory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3a8e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3a8e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-816ec4d\" data-id=\"816ec4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-099129b elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"099129b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8aedb0 elementor-widget elementor-widget-heading\" data-id=\"a8aedb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does Marketing Communication Strategy mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ef7190a\" data-id=\"ef7190a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d222fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d222fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5666e9f\" data-id=\"5666e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e51280d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e51280d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9450a0 elementor-widget elementor-widget-text-editor\" data-id=\"a9450a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tToday&#8217;s innovating companies need tools anchored in the present to create the future. To <strong>innovate<\/strong>, you need to carefully define your <strong>business strategy and brand positioning<\/strong>. These are the two pillars underpinning the creation of all future products and services that are designed to meet the evolving needs of the target markets.\n\nIn essence, a Marketing Communication strategy is an <strong>integrated amalgam<\/strong> of elements: the <strong>right message<\/strong>, in line with the customer we are addressing through the <strong>most appropriate medium<\/strong> and, \u00e7a va sans dire, at the <strong>right time<\/strong>, in order to gain an important market share.\n\nIt can be summarised in <strong>6 main steps<\/strong>:\n<ol>\n \t<li><strong>Target audience study<\/strong><\/li>\n\n \t<li><strong>Defining the Unique Selling Proposition (USP)<\/strong><\/li>\nIt is what distinguishes the company&#8217;s business, the reason why a particular service\/product is purchased. All marketing and communication messages should reflect the company&#8217;s USP.\n \t<li><strong>Setting the marketing communications mix<\/strong><\/li>\nThis consists of choosing different communication and marketing channels to reach the target audience. Some examples of channels: sponsorship, online advertising through Facebook or AdWords, Offline Adv, Direct marketing, Content marketing, Events.\n \t<li><strong>Branding construction<\/strong><\/li>\n \t<li><strong>Setting metrics for measuring results<\/strong><\/li>\n \t<li><strong>Implementation of the Marketing Communication plan<\/strong><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c84ed98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c84ed98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19e25f4\" data-id=\"19e25f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d0d89 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7d0d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb57a elementor-widget elementor-widget-heading\" data-id=\"24fb57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does our Marketing &amp; Communication Strategy service consist of?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8753586\" data-id=\"8753586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3461852 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3461852\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f237fb0\" data-id=\"f237fb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13edf79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"13edf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63c4a1 elementor-widget elementor-widget-text-editor\" data-id=\"a63c4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe help our clients to define the coordinates of the direction of their business through an approach based on <strong>Agile logic <\/strong>and <strong>active listening<\/strong>. The service consists of a series of bricks that can be combined with each other in a <strong>customised <\/strong>way:\n<ul>\n \t<li><strong>Definition of clear and measurable objectives;<\/strong><\/li>\n \t<li><strong>Market study &#8211; Competitors benchmarking;<\/strong><\/li>\n \t<li><strong>Data collection and analysis;<\/strong><\/li>\n \t<li><strong>Design and integrated strategy;<\/strong><\/li>\n \t<li><strong>Conception of the marketing communication plan;<\/strong><\/li>\n \t<li><strong>Execution of the Marketing &amp; Communication plan through:<\/strong><\/li>\n\n<strong>Communication channels production (web, social media, pr&#8230;);<\/strong>\n<strong>Survey development;<\/strong>\n<strong>Buyer personas study;<\/strong>\n<strong>Social &amp; content creation.<\/strong>\n\n \t<li><strong>Measurement of results through visual reports.<\/strong><\/li>\n<\/ul>\n\n\n<strong><span style=\"color: #ff0000;\">What is bbrand&#8217;s added value?<\/span> Creativity: we start with data and market research to produce ideas that are at the heart of the value strategies we tailor for our clients. Marketing<\/strong> and <strong>Brand Strategy<\/strong> are the spearheads of the <strong>consultancy service<\/strong> we offer in the field of <strong>business positioning.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94e0ae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94e0ae5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a517d\" data-id=\"55a517d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e811e7b elementor-widget elementor-widget-image\" data-id=\"e811e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bbrand.biz\/contacts\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"388\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/communication.gif\" class=\"attachment-full size-full wp-image-1891 lazyload\" alt=\"Marketing &amp; Communication Advisory\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"388\" src=\"https:\/\/bbrand.biz\/wp-content\/uploads\/2021\/09\/communication.gif\" class=\"attachment-full size-full wp-image-1891 lazyload\" alt=\"Marketing &amp; Communication Advisory\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2c31b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a2c31b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63abea9\" data-id=\"63abea9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2d171f elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2d171f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67cb59 elementor-widget elementor-widget-heading\" data-id=\"b67cb59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which companies need a strategic corporate communication consultancy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ede199\" data-id=\"6ede199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c1f85fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f85fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff6a1a4\" data-id=\"ff6a1a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c37bca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c37bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b55d9 elementor-widget elementor-widget-text-editor\" data-id=\"50b55d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPotentially <strong>all <\/strong>companies that are about to <strong>enter a new market<\/strong> and need to <strong>build their positioning<\/strong> to make themselves known and launch new products\/services. In particular, we address <strong>two macro types<\/strong>:\n<ul>\n \t<li><strong>International companies<\/strong> that are expanding in Italy and need a point of reference to help them find their market niche;<\/li>\n \t<li><strong>Italian companies<\/strong> wishing to internationalise in Europe with a focus on Spain, France and the UK.<\/li>\n<\/ul>\n\n<strong>A strategic Marketing Communication plan is essential to help business decision makers make the right choices with the desired impacts on sales, margins and customers.<\/strong>\n\nStrategic guidance is essential for companies to <strong>achieve their business objectives<\/strong> in terms of:\n<ul>\n \t<li><strong>Brand trust building.<\/strong> Building <strong>trust <\/strong>in the brand among the target audience is the basis of a company&#8217;s success story. For this reason, it is essential to <strong>maintain consistency between the various communication channels used<\/strong>. In this phase, PR &amp; Influence play a central role in winning over the target audience.<\/li>\n\n \t<li><strong>Reaching the right audience.<\/strong> It is not possible to get the right audience to listen to you without first knowing them in depth. For us, studying the mechanisms and the most particular behaviours, through <strong>qualitative and quantitative market research<\/strong> and careful and <strong>constant observation in dedicated environments<\/strong>, is what allows us to make the difference. <strong>We know exactly who we are talking to and how they will move.<\/strong><\/li>\n\n \t<li><strong>Positive ROI.<\/strong> Ultimately, the motivation that leads a company to ask for support in defining its Marketing &amp; Communication strategy is to <strong>generate a positive return on investment<\/strong>. Virtuous interaction with the market is not enough, the whole process of positioning has <strong>revenues<\/strong> as its ultimate goal.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing &amp; Communication Advisory What does Marketing Communication Strategy mean? Today&#8217;s innovating companies need tools anchored in the present to create the future. To innovate, you need to carefully define your business strategy and brand positioning. These are the two pillars underpinning the creation of all future products and services that are designed to meet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1844","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing &amp; Communication Advisory | bbrand<\/title>\n<meta name=\"description\" content=\"A Marketing Communication strategy is a blend of communication elements designed to capture a significant market share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbrand.biz\/en\/services\/marketing-communication-advisory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing &amp; 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